Welcome to the Marketing program and Internet Marketing. You must take the time to read and study the following information, as it will probably answer many of the questions you may have about the course. It is the student’s obligation toread, understand, and abide by the policies out lined in this syllabus.

Direct Online Marketing is an Internet marketing firm that specializes in improving profitsand generating quality leads for your business. If you want to increase sales and your client base, we can help.
The Power of the Internet
The Internet is communication. It allows people to stay in touch, information to be found quickly, and businesses to reach [...]

Marketing practice is now busy integrating the potential of information and communication technologies through theutilization of databases and Internet marketing. Billions of potential consumers can now be reached this way.Nevertheless, a brief observation of the practices of marketing on the Internet show that some firms implement aggressiveactions such as pop-ups, deceiving banners and hyperlinks and [...]

The purpose of any marketing plan is to communicate the vision of themarketing department to the rest of the organisation while providing aroadmap and compass for the implementation of marketing initiatives.An Internet marketing plan is similar, but focuses on the online portion ofyour business, and while there are no set formulas for the specific contentsof [...]

From insurance and real estate agents to the florist down the street and the local café, smallbusinesses are all around us. Recently I’ve had a lot of inquiries about how, if at all, a smallbusiness should utilize email marketing.First, unequivocally, small businesses should utilize email marketing.
It’s inexpensive, relativelyeasy to execute on, and a great way [...]

INTRODUCTION
One of the greatest needs of managers of small businesses is to understand and develop marketingprograms for their products and services. Small Business success is based on the ability to build agrowing body of satisfied customers. Modern marketing programs are built around the “marketingconcept” and performance, which directs managers to focus their efforts on identifying, [...]

As a small business owner wanting to sell your wares over the Internet, it may seem thatthe thought of navigating your way through the maze of accepting and processing onlinecustomer payments is akin to having a tooth extracted without anesthetic – a painful andtortuous process indeed. We at eBC whole-heartedly agree, and due to a [...]

Online payment processing refers to the purchase of goods and services over theInternet typically using a credit card. The financial transaction is processedelectronically in “real time.” The standard process to implement real-time paymentprocessing is: (1) to obtain an online merchant account for a particular credit card froma bank; (2) to select a payment gateway that [...]

The Internet has opened a whole New World of opportunity for eventhe smallest home-based business owner. There are countlessnumbers of new self-made millionaires that achieved their newfoundsuccess on the Internet. These new millionaires are no different fromyou and me. They started their Internet businesses from the groundup, found a niche and built their success one [...]

The purpose of any marketing plan is to communicate the vision of themarketing department to the rest of the organisation while providing aroadmap and compass for the implementation of marketing initiatives.An Internet marketing plan is similar, but focuses on the online portion ofyour business, and while there are no set formulas for the specific contentsof [...]